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El Paseo Goes PINK October 13

Breast cancer awareness abounds

Pink power prevails on El Paseo on October 13.

Desert Cancer Foundation (DCF) is proud to present the 12th Annual Paint El Paseo Pink walk for breast cancer awareness on Saturday, October 13, at The Gardens on El Paseo!

Proceeds raised from Paint El Paseo Pink support the DCF mission to assist uninsured and underinsured Coachella Valley and local surrounding community residents in need of financial assistance for screening, diagnosis and treatment of cancer and allied diseases. Thanks to longstanding support from the local medical community and generous supporters, DCF is able to translate every dollar raised into more than $10.00 in cancer care!

With over 1,500 attendees and growing each year, Paint El Paseo Pink kicks off the season with an event that is fun for the whole family, including furry, four-legged friends.

The streets along the El Paseo Shopping District will be closed early to vehicles to accommodate the celebration. From exciting booths to explore, to entertaining photo opportunities, an inspirational ceremony, and an official lead-off for the walk, there is plenty to enjoy and celebrate. There will be live radio remotes with The Eagle 106.9, U-92.7 and Mix 100.5, plus interesting stopping points hosted by various El Paseo merchants and event sponsors along the route.

Everyone is encouraged to wear pink in support of breast cancer awareness, to celebrate and honor cancer survivors, including those currently in the midst of their cancer battle, and to remember those whose journey was cut short by cancer.

Registration is available online at You may also register in person at the pre-registration kick-off event on Friday, October 12, from 11 a.m. to 5 p.m. at The Gardens. Final on-site registration begins at 7 a.m. the day of the event.

For additional information on registration or becoming a sponsor, contact Desert Cancer Foundation at (760) 773.6554 or visit

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