Desert Cancer Foundation (DCF) is proud to present the 13th Annual Paint El Paseo Pink walk for breast cancer awareness on Saturday, October 12, at The Gardens on El Paseo.

Proceeds raised from Paint El Paseo Pink support DCF’s mission to assist uninsured and underinsured Coachella Valley and local surrounding community residents in need of financial assistance for screening, diagnosis and treatment of cancer. Thanks to longstanding support from the local medical community and generous supporters, DCF is able to translate every dollar raised to more than $10.00 in cancer care!

With over 1,800 attendees and growing each year, Paint El Paseo Pink ushers in the season with an event that is fun for the whole family, including furry, four-legged friends. The streets along the El Paseo Shopping District will be closed early to vehicles to accommodate the celebration. From exciting booths to explore, to fun photo opportunities, an inspirational ceremony, and an official lead-off for the walk, there is plenty to enjoy and celebrate. There will be live radio remotes with The Eagle 106.9, U-92.7 and Mix 100.5, plus entertaining stopping points hosted by various El Paseo merchants and event sponsors along the route.

Everyone is encouraged to dress up in pink to support breast cancer awareness, to celebrate and honor cancer survivors, including those currently in the midst of their cancer battle, and remember those whose journey was cut short by cancer.

Registration for the 13th Annual Paint El Paseo Pink is now available online at www.PaintElPaseoPink.Org. You may also register in person at the Pre-registration Kick-off event on Friday, October 11 from 11 a.m. to 5 p.m. at The Gardens. Final on-site registration opens at 7 a.m. the day of the event.

This event is sponsored by Desert Regional Medical Center’s Comprehensive Cancer Center, Eisenhower’s Lucy Curci Cancer Center, El Paseo Jewelers, The General Air Conditioning & Plumbing, The City of Palm Desert, Alpha Media, FG Creative, Inc., NBC Palm Springs/Entravision, Signarama, and more!

For additional information on registration or becoming a sponsor, contact Desert Cancer Foundation at (760) 773.6554 or visit www.DesertCancerFoundation.org.