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Championing the Fight Against Prostate Cancer

ZERO returns with interactive opportunities for the entire family to get involved.

ZERO – The End of Prostate Cancer is bringing the first-ever virtual celebration for prostate cancer to the Coachella Valley on Saturday, September 19 at 9 a.m. Community members are invited to head outside prior to the event, and then head online this day for an inspiring event that will show the love to local prostate cancer patients, survivors and caregivers.

The virtual ceremony will honor survivors, caregivers and local champions.

This digital gathering replaces the ZERO Cancer Run/Walk launched last September but will retain a community atmosphere and spirit of hope that is signature to ZERO’s nationwide Prostate Cancer Run/Walk held in about 45 cities across the country. Programming will include live interviews, performances, the chance to get outside for unique activities and more. 

ZERO’s mission is to end prostate cancer through advancing research, improving the lives of men and families, and inspiring action. Through their national run/walk series, education, patient support programs, and grassroots advocacy, they are building Generation ZERO, the first generation of men free from prostate cancer. ZERO dedicates 86 cents of every dollar to research and patient support programs, including the Veterans initiative, MENtor and ZERO360. 

“While COVID-19 is changing how we get together, it is not changing our passion and dedication to support patients and families through this crisis and celebrate community,” said Jamie Bearse, ZERO CEO and president. 

“The increased financial and emotional needs for patients due to COVID-19 are devastating,” said Lisa Ford, local race director and director of business development with HALO Diagnostics. “Together, we can show our support to prostate cancer patients, caregivers and survivors during these difficult times.”

Some of the online festivities include:

  • A fundraising spotlight and local highlights showcasing some of Coachella Valley’s premier warriors in the fight against prostate cancer 
  • A touching ceremony honoring survivors
  • Informative, educational segments led by HALO Diagnostics and Valley Urology Medical Group will inform the community on prostate cancer, and much more.

How can you get involved? Registration for the web-based gathering is free. Participants are encouraged to select one of four posted 5k race routes and log their time online before September 18. Registrants are encouraged to raise funds leading up to the event date as all funds raised will provide direct support to local prostate cancer patients and families who have been impacted by the COVID-19 crisis. Custom event shirts are available for a donation of $40.

Thank you for your support! We look forward to seeing you on September 19 at 9 a.m.

For free registration, visit www.ZEROCancerRun.org/Coachella and follow on Facebook @Zerocancer. For more information on ZERO programs, visit www.ZEROCancer.org. For questions, please contact So-Cal Chapter Director Andrea Sweet at andrea@zerocancer.org or Coachella Valley Race Director Lisa Ford at Lisa.Ford@HALODx.com.

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