The 2013 Humana Challenge in partnership with the Clinton Foundation will take place January 12-20 with a week of festivities and a continued focus on health and well-being. This year’s event will be even bigger and better, living up to their title of Sports Event of the Year for 2012 by the Sports Business Journal and the Sports Business Daily.
Described as a “week of well-being with a side of world-class golf,” activities begin on Saturday, January 12 with The Humana Well Being Walk & Healthy Fun Fair. Humana Day at the Certified Farmer’s Market in La Quinta takes place on Sunday and both events are free and open to the public.
To further encourage active participation, Humana’s Walk It pedometer program will return. Last year, community members and tournament attendees walked almost 100 million steps resulting in $2 million donated to local charities by the Humana Foundation.
Tournament play takes place Monday, January 14 through Sunday, January 20. Bob Marra, Executive Director and CEO of the Humana Challenge, stresses the importance of getting people involved. New this year are theme
days throughout the tournament:
Thursday (17th) will be Senior’s Day, and Friday (18th) will be KMIR6/KPSE MY13 Women’s Day. Humana Military Day on Saturday (19th) offers complimentary tournament admission tickets for all active duty, reserve and military retirees, along with their dependents.
Sunday (20th) will be the Barbara Sinatra Kid’s Day presented by Raymond James Palm Desert. There will be activities and shows in Bob Hope Square tied to each themed day. Also new this year, all military veterans will have access to free admission to the Humana Challenge every day.
Marra also stated there will be 156 players in the field this year, compared to 144 last year. The purse of $5.6 million is the same as last year, with $1,008,000 going to the winner. “We look forward to seeing Phil Mickelson, who is a two-time winner here, as well as Mark Wilson, last year’s Humana Challenge winner and Brandt Snedeker, 2012 Fed EX Cup winner to name a few of the early player commitments.”
This will be the second year for the Clinton Foundation’s annual conference entitled Health Matters: Activating Wellness In Every Generation where national and local leaders will convene to discuss ways through which individuals, communities and corporations can make meaningful contributions to the health of others. The conference takes place January 14 and 15 and launches the Clinton Foundation’s Health Matters Initiative as the Coachella Valley is one of two communities (along with Little Rock, AK) selected as a model for how systematic change can be implemented to improve the health of a community (see more on the Initiative on page 16).
Desert Health® is proud to once again be a part of the Humana Challenge. We invite you to visit our expanded “Showcase of Local Health & Wellness” in Bob Hope Square and participate in the many free activities offered, including BMI measurements, massage, blood pressure tests, balance tests and spinal decompression evaluations to name a few.
Join in the fun! We look forward to seeing you at this year’s Humana Challenge.
For tickets and more information, visit www.HumanaChallenge.com or call 888-672-4673.
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