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Time to Paint the Town!

Gather friends and family for this worthy cause.

It’s time to gather a team of family, friends, and furry companions, go pink, and help raise funds for those in need of breast cancer screening, diagnosis and treatment.

Four-legged friends are welcome, too!

Join the Desert Cancer Foundation’s 11th Annual Paint El Paseo Pink Charitable Walk Saturday, October 14. This impactful event brings the Coachella Valley together to support our uninsured or underinsured community members in need of breast cancer screening and care. We will celebrate survivors, honor those “in memory of,” and be reminded of importance of screenings.

This year’s Honorary Chair, Jan Harnik, will kick off the event with opening ceremonies at The Gardens on El Paseo at 8:00 a.m. before leading walkers down El Paseo and back to The Gardens. For the first time, El Paseo will be closed to traffic during the entire walk and festivities.

Paint El Paseo Pink is produced by the Desert Cancer Foundation (DCF). Founded in 1994, their mission is to help Coachella Valley residents in need of financial assistance with medical costs associated with cancer screenings, diagnosis and treatment.

Through their two patients assistance programs (Patients Assistance and Suzanne Jackson Breast Cancer Fund), DCF has funded more than $70.7 million in cancer screening, diagnosis and treatment at a billable cost of $8.7 million dollars. DCF has fostered valuable partnerships with Desert Regional Comprehensive Cancer Center, the Eisenhower Lucy Curci Cancer Center, physicians, imaging centers, and other health care professionals who, sharing their vision and mission, provide medical care at a reduced rate.

Desert Cancer Foundation has become an important partner in our local cancer care system as service providers refer patients in need of financial assistance. Their impact now reaches greater heights as part of Better Together, the uniting of our valley’s many cancer care non-profits whose combined strength provides an exceptional model for communities throughout the country.

Come help support this much needed cause and Paint El Paseo Pink!

Paint El Paseo Pink takes place Saturday, October 14, at 8 a.m. at The Gardens on El Paseo. $25 registration includes a T-shirt, snacks, and water. For more information, sponsorship opportunities and registration, visit call (760) 773.6554 or visit

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