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Coachella Valley on Board to End Prostate Cancer

Zero don't fear the finger
Zero group photo

Desert Medical Imaging and Presenting Sponsor, Valley Urology, join ZERO – The End of Prostate Cancer to host the ZERO Prostate Cancer Run/Walk on September 14, 2019 at 7:00 a.m. The national non-profit’s goal is to create Generation ZERO – the first generation of men who are free of prostate cancer. Participants from across the state will run and walk together on September 14th to fight a disease that takes the life of an American man every 17 minutes.

Coachella joins 40+ communities across the nation as part of the ZERO Prostate Cancer Run/Walk series. The event promotes awareness for prostate cancer and educates men about their risk. More than 2,700 men will be diagnosed with prostate cancer this year in Massachusetts alone.

Zero Hero
ZERO’s goal is to end prostate cancer for the next generation.

“The ZERO Prostate Cancer Run/Walk rallies communities and gives participants a voice in the fight to end prostate cancer,” said ZERO CEO Jamie Bearse. “We’re making prostate cancer a national priority. The Run/Walk series is a way to mobilize the prostate cancer community and raise funds for patient support programs to ensure that no man has to face prostate cancer alone.”

Families are encouraged to participate in the Coachella Valley event which takes place at Palm Desert Civic Center Park. Categories include a Kids’ Superhero Dash for Dad, a 5k Run/Walk, a 1 Mile Walk, and a Snooze for Dudes virtual participation option for those who want to contribute without attendance. Run/Walk participants receive a t-shirt, free food and prizes, and the opportunity to connect with others who are impacted by the disease. Kids receive a superhero cape and will enjoy Eraticator, the IEHP mascot on hand to further rally the troops.

Zero Family Snapshot

A special ceremony for patients and survivors serves as the heart of every event and will feature key survivor speaker Dan McDougall. A variety of exhibitors with educational activities and information will also be present in the health expo area.

ZERO — The End of Prostate Cancer is the leading national nonprofit with the mission to end prostate cancer. ZERO advances research, improves the lives of men and families, and inspires action. Through their national run/walk series, education, patient support programs, and grassroots advocacy, they are building Generation ZERO, the first generation of men free from prostate cancer. ZERO is a 501(c)(3) philanthropic organization recognized with four out of four stars by Charity Navigator and is accredited by the Better Business Bureau. With regional chapters across the country, they dedicate 85 cents of every dollar to research and programs.

Funds raised for this year’s Coachella Valley Run/Walk will go toward local and national efforts. More than $4M was raised nationally in the 2018 ZERO Prostate Cancer Run/Walk series. Local organizations taking part include Desert Oasis Health Care, Kerrigan & Will Family Medical Group, Reinhart Pain Management, Eisenhower Health and Desert Doctors to name a few.

For more information and to register, visit

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